How to Do a Competitive Product Analysis: Evaluate Your Industry Position
Understanding your position in the industry is important to any successful business. That’s why it’s critical to ensure that you know how to do a competitive product analysis.
A competitive product analysis will help you to determine where you stand within your industry and what you need to do to outperform your competitors.
Performing this type of analysis is simple, but to make sure that you do it correctly, we’ve provided a list of steps that you should follow.
Understand Your Competition
Before conducting a competitive product analysis, there are a few things you need to consider. First, you must understand who your competitors are. Those selling similar products and services located within the same geographic areas are your direct competitors. These are the businesses you need focus on.
Start Your Research
Once you have a list of your direct competitors, you need to start your research. The best way to do this is to perform a professional market research study for each competitor. This helps you get to know the similar businesses in your industry so you can better market your company as the optimal choice for consumers.
To do this, gather information regarding the companies you’re competing against. How much are they selling their goods and services for? What makes consumers want to buy from them? What are some negatives about the company? These are just a few of the questions you need to answer while conducting your research.
Gather and Analyze Product Information Details

From there, you need to learn more about your competition’s products and services. We recommend reading their sales brochures, browsing their website and, if available, going over their annual reports.
These sources provide a wealth of helpful details. They show you how much other businesses are pricing their services and products for and gives you an idea of how well they’re performing to determine how you stand against your competition.
On top of that, these details will help you to understand the overall goals of other similar businesses, whether they’re looking to increase their market shares, maximize short- or long-term profits, or establish themselves as market leaders.
Develop Your Competitive Strategy
Use the information gathered in your research to create your competitive strategy. This should outline what you need to do to set your business apart from others and what you should do to market yourself as the better consumer option. For example, if you notice that your competitors are offering lower prices for their goods and services, you can lower your prices.
Your research details should also show you how your competitors are marketing their products and services. This information can help you to improve how you showcase your own selection to better meet your sales goals. Plus it can help you to improve your advertising efforts. For instance, you can enhance your website or social media presence if you notice that your competition doesn’t have a good online marketing campaign.
As soon as everything in your competitive strategy has been executed, you should see your business climbing higher within the industry.
Continue Your Research
However, doing a competitive product analysis right once isn’t enough. With new businesses forming every day, you’ll face more and more competitions.
With that said, you must continuously perform competitive research and improve your business strategies. This will help you to maintain your ranking within the industry and even help you to boost sales and production.
Performing a competitive product analysis is key to understanding your place in the industry and what you can do to improve your rank, so follow the steps above to give your business a better chance at success.
Read CPV Manufacturing’s blog for more business tips.

To properly budget manufacturing overhead for your company, you first have to determine the exact overhead costs for each month.
With the overhead percentage calculated, you’re ready to develop an overhead budget. This process is simple and can provide great financial benefits for any company.
You must identify the focus and goal you want to achieve with the audit. From there, you can select one of the following three audit types that best meets your specified objectives:
Based on the audit you need, you’ll have to perform specific tasks to accurately measure the performance and effectiveness of a specific area. When it’s time to perform the audit, list each task in a series of steps. Make sure that you follow each step to ensure that nothing is missed.
Quality assurance monitors production operations and helps to improve the manufacturing process and prevent defects in the finished product. Common QA tasks include process planning, checklists, and systems operation audits.
Companies designate a specific team that’s solely responsible for QC. This team will look over the finished items and test each one for errors and defects.
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To better ensure quality in plant performance and production, it’s critical to have and follow a
Below are a few key findings from the report:
Uncovering otherwise overlooked data can help manufacturing plants understand certain costs or reasons that they’re being inefficient. Using tools to monitor what you’re spending money on and how much, as well as data reporting to collect and analyze this information, can help you uncover hidden costs. There are different methods to learn about these costs, and it’s important to find the one that’s right for your business.
Paul Twite of 24-7 Power, an electrical consulting and engineering service company,
Global manufacturers are using innovative financing to seize market opportunities, and manufacturers across the world are reporting a need to invest in new generation technology. According to
For manufacturers to meet their challenges, they’re diversifying their range of financing techniques so they can afford innovative digitalized technology.